Purpose
“I, Too Sing America: The Harlem Renaissance At 100” , Seeks To Unify The Greater Columbus Community Through The History, Heritage And Global Influence Of The Harlem Renaissance.
This campaign is designed to:
Educate And Build Awareness Around The History Of The Harlem Renaissance And It’s Connection To Columbus.
Columbus has a rich history of art that goes back beyond the Harlem Renaissance. But neighborhoods such as the historic Bronzeville neighborhood have direct connections with the Harlem Renaissance. Our goal is to educate our audiences about the rich history of African American art from Columbus and the impact our artists have had on the world
Expose Columbus To The Wealth Of Columbus Based African American Artists.
The plan also includes strategies and tactics to expose our audiences to the wealth of talent arising from our communities. We will utilize social media, web, print, television, radio, and events to showcase those artists and creatives who have shaped and continue to shape artistic culture in Columbus.
Create Platforms For Various Forms Of Artistic Expression From Columbus Based African American Artists.
Creativity spans across multiple platforms not just visual arts. Our plan is to incorporate artistic expression in as many forms as possible throughout the campaign. Cross collaborative events, live performances, and programming will help provide African American creatives the opportunity to showcase their talents including visual arts, performing arts, music, fashion, film, poetry, dance, and more.
Vision
We Will Create A Catalyst To Unite, Collaborate, And Celebrate The Columbus Black Arts Community Through Education, Exposure, And Expression.
The HR100 Branding collective joined forces to create a branding and marketing campaign to celebrate the 100 year anniversary of the Harlem Renaissance. As we began to work we realized that this was not just a campaign but an opportunity. With such a vibrant local Black arts community in Columbus we thought it would this reflection of Harlem provided an opportunity to reflect, revive, and recognize the rich history of Black people in Columbus. With that in mind in addition to developing assets for the campaign we developed tenets that would serve as a spring board for our inspiration: Education, Exposure, and Expression.
Campaign Assets
The assets below are intended to help you in promoting the campaign. By using consistent campaign logos, messaging, social media and image guidelines, we can all help lift the effort across the community.
Use this logo as a footer in ads and programs, and as a supporting element in other communications. We don’t expect this logo to take a prominent role in existing organization or artist communications. Download Logos.
For guidance on how to use our branding, please download our Brand Bible.
Brand Personality
Inspiring
HR100 Strives To Inspire Genuine Unity In The City Of Columbus Around The Reflection On The Harlem Renaissance.
Historical
HR100 Seeks To Reflect, Revive, And Recognize The Spirit Of Resistance Through Art As Expressed In The Langston Hughes Poem “I, Too, Sing America”.
Empowering
HR100 Seeks To Build An Empowering Brand The Unites The Community Through The Lens And Spirit Of Black Artists From The Past Present And Future.
Revive The Renaissance.
HR100 Has Several Different Sayings That Can Be Used In Different Circumstances. These Phrases Could Be The Basis For The Advertising Campaign Or As A Reminder Of Our Personality:
- Reflect, Revive, Recognize.
- Exposure, Education, Evolve.
- I Too, Sing America.
